The ways businesses engage with customers is evolving at an unprecedented speed. How and what people buy, how and where they work, how brands responds with empathy – the customer journey seems to change by the day. The challenge from a customer experience (CX) standpoint is not just to stand out to customers, but for the business to pivot, innovate, and transform. Customer experiences must respond to new, changing, and often unmet needs – and enable customers and enterprises alike to achieve their desired outcomes.

The global pandemic has shed light on the true nature of interaction and collaboration. It’s also illuminated how companies must respond. By investing up-front in CX, brands can reap the benefits of putting people first and having a human-led approach to brand and service interactions.

Below are some of Wipro’s latest insights and success stories that illustrate how companies are capitalizing on the opportunity to develop new and meaningful CX journeys.