The ways businesses engage with customers is evolving at an unprecedented speed. How and what people buy, how and where they work, how brands responds with empathy – the customer journey seems to change by the day. The challenge from a customer experience (CX) standpoint is not just to stand out to customers, but for the business to pivot, innovate, and transform. Customer experiences must respond to new, changing, and often unmet needs – and enable customers and enterprises alike to achieve their desired outcomes.
The global pandemic has shed light on the true nature of interaction and collaboration. It’s also illuminated how companies must respond. By investing up-front in CX, brands can reap the benefits of putting people first and having a human-led approach to brand and service interactions.
Below are some of Wipro’s latest insights and success stories that illustrate how companies are capitalizing on the opportunity to develop new and meaningful CX journeys.
- Customer Experience in the No-Touch, Safety Obsessed Age
- The New Era of Retail Has Arrived
- Take Your Business from Survive to Thrive with an Elevated CX
- The Top Marketing Challenges Amid COVID-19, and How to Overcome Them
- Diversity and Culture are Key to Business Agility
- The Importance of B2B Influencers to Marketing Beyond 2020
- Change and Transformation in the Post-Pareto World
- The Future of Retail Pivots on Cloud-Enabled Digital Transformation
- Deliver a Digital Employee Experience and Beat Email Overload with MS Teams
- Is Adobe Experience Manager Really a Low-Code / No-Code Platform?
- The Headless CMS: A Primer
- Streamline Document Management with Wipro and Adobe Sign
- Unlock the Potential of Services on Demand with Zero-Cost CMS Transformation
- Enabling a Multinational Website Rollout for the World’s Largest Biotech Company
- Facilitating Touchless Order Management for a Leading Global Retailer
- Empowering a Market-Data Provider to Realize Business Value with Intelligent Document Processing
- Accelerating eCommerce Development for a Technology Leader
- Streamlining Value-Chain Workflows for the Largest Automotive Tire Manufacturer
- Diving Head-First into Service Design with PADI
- Percolating Design Thinking for an International Coffee Chain
- Transforming CX for a Real-Estate Services Leader
- Evolving the Microsoft Store into an Immersive Experience Destination
- Reinventing the Mobile-Shopping Experience for a Leading Retailer
- Improving the Digital Customer Experience for a Leading Commercial Bank
- Designing an Integrated Digital Portal for a Leading Financial-Services Company
- Modernizing the eCommerce Experience for an Enterprise IT Leader
- Taking Premium-Class Travel to New Heights