Digital commerce has forever changed individuals, industries, and economies. As consumers and enterprises alike rush to digital channels, online shopping has become the primary vehicle for commerce. Demand for a seamless experience increases daily, particularly amid the global pandemic. Purchasers want to easily navigate the journey from product identification to delivery, while businesses must enable every step from personalized interfaces to secure transactions. The need of the hour is to evolve the omnichannel experience and expand digital commerce services across all platforms.

Below are some of Wipro’s latest insights and success stories that illustrate how SAP Commerce Cloud is enabling businesses to transform them into Omni Commerce organization and capitalize on the opportunities in front of them.