Wipro Digital Experience Platform (DXP) allows brands to develop and manage a personalized customer experience across all channels, devices, and touchpoints throughout the customer journey. Built on leading product tools in commerce, marketing, business process management, and Wipro IP, the platform leverages vertical and horizontal deployable on-demand use cases to enable faster wins and cost advantages in an agile ecosystem.


Wipro DXP offers an integrated, insightful experience across marketing, sales, and services.


Key takeaways

  • Built with partner technologies for digital marketing and commerce campaigns
  • Completely cloud enabled with focus a on security and DevOps
  • Uses a design-led approach with continuous innovation and scale with an option to own and operate the complete downstream digital marketing operations
  • Guarantees cost advantage and faster build to deploy by reusing assets and employing a strong key performance indicator (KPI) measurement


Key benefits

  • Helps create seamless B2B and B2C experiences across touchpoints
  • Provides platform, solution, and end-to-end services model from consulting, design, build and support
  • Ensures rapid prototyping and builds that follow best practices and learnings
  • Facilitates an ecosystem of partnerships, alliances, and investments
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