As competitors flood the market and differentiation narrows between products and services, enterprises are increasingly earning business and loyalty based on the user experience (UX) they provide. Developing products or services with user-centred design principles allows companies to analyze, define, and orchestrate the entire user journey across touchpoints. An integrated and meaningful UX also helps companies deliver better solutions, ensuring customers not only stay loyal to their brand, but also become advocates for it.
Wipro helps companies deliver intuitive and engaging user experiences through a holistic and people-centered UX process. We work with enterprises to complete user journey mapping, UX design, and interaction design while also accounting for new technologies such as voice user interfaces, augmented reality, and virtual reality.
Our UX design methodology leverages co-creation techniques to define near-term and long-term solutions for end users. After completing this process, companies are empowered to move forward with a blueprint highlighting the current-state gaps from a user’s perspective, a set of user-validated design concepts that illustrate the future vision, and a final prototype showcasing the reimagined experience.
Taking a UX design approach holds several benefits for global enterprises.
The Four-Step UX Design Process
Having collaborated with hundreds of enterprises to reimagine their user experience, Wipro has developed a four-step UX design process that results in a comprehensive and integrated experience.
Discovery and Research
During this phase, we seek to understand stakeholder objectives, business goals, and the value proposition for users. With this knowledge in hand, we align on the overall project approach and conduct extensive research to gather qualitative and quantitative data. When complete, this step results in an empathy map that helps us gain deeper insights into the users’ current state of mind, their pain points, and subsequently their needs and expectations.
Insights and Ideation
This stage is focused on analyzing the research to generate insights that help build a strong foundation for solutions that address users’ needs and create a delightful UX. At the end of this phase, companies will have a list of relevant personas and user journey maps. Personas represent a group of users based on behaviour, goals, attitude, and other variables, while user journey maps describe users’ interactions with the product or service over time and across touchpoints.
Here, we create several conceptual UX recommendations while socializing and refining them with the key stakeholders and users, ultimately narrowing down to one main idea. At the end of this step Wipro proposes ideas and concepts showcasing brand, functionality, form, processes, and touchpoints. Using the ideation concepts, we will flesh-out key workflows for prioritized scenarios, communicating them via storyboards, sketches, and low-fidelity wireframes.
Detailed Design and Visual Storytelling
The final phase brings the concept to life through high-fidelity design mock-ups and UI screens. A click-through prototype will illustrate the key use cases and scenarios, with the last step being to validate and refine the concept through feedback from user groups.
After completing this UX design process, enterprises will have positioned themselves to differentiate not just with improved products and services, but by their delivery of a superior user experience. In a world where experience is everything, taking this user-centered approach is critical to gaining and retaining a market-leading position. Read the articles below to learn more about how Wipro clients are leveraging UX design in their own business.