Delivering personalized marketing content is essential to building strong customer relationships yet requires coordinating a variety of technologies to be successful. Wipro and Aprimo’s managed services offering allows our clients to overcome these challenges based our content management expertise and ability to function an extension of their team.

 

Aprimo’s Digital Asset Management and Work Management solutions combined with Wipro Digital’s world-class services ensure our clients have a streamlined platform for targeting consumers with compelling digital marketing experiences that open new business opportunities.

 

The benefits we deliver

For organizations that need to improve their marketing operations or don’t have the capacity to handle them, our managed services provide an end-to-end content marketing solution that can accelerate their marketing operations and develop more effective customer engagements.

 

Our continuous innovation approach works to achieve both marketing and overall business goals by helping clients overcome the common content marketing challenges and achieve the following tasks:

  • Manage and optimise marketing tactics for greater results.
  • Automate repetitive marketing processes.
  • Release marketing campaigns more quickly and efficiently.
  • Ensure brand consistency across all marketing content.
  • Increase agility and drive improvements in time, cost, and quality.

 

Our managed services framework

We operate from 18 studios that include virtual labs as well as onshore and offshore teams, with the ability to deliver solutions to more than 180 countries. As illustrated below, our teams work from an iterative process that results in greater business value.

 

 

Our managed services offering

Our full range of managed services are outlined below, showing our end-to-end approach to transforming content marketing operations.

 

Customer success story: Boosting marketing productivity for a leading American bank

A leading American bank needed to improve its content submission and storage operations (limiting content duplication), as well as its customer service experiences.

 

After assessing the organization’s infrastructure, we implemented an Aprimo/Wipro digital productivity management solution across the bank’s corporate marketing departments. It streamlined marketing planning and productivity, automated workflows, simplified the content review/approval processes, and led to the following results:

  • Better management of campaigns, tasks, and digital assets.
  • Increased brand visibility.
  • Established a single source of truth for marketing data.
  • Boosted efficiency by eliminating manual project tracking and communication.
  • Reduced marketing release times by 56%.
  • Expanded the number of completed and distributed projects by 20%.

 

Together Aprimo and Wipro Digital can evolve our clients’ marketing operations, enabling them to focus on growing their business and increasing brand awareness.

 

For more information, please reach out to Praveen Mohankumar.

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