The rise of technology in marketing has opened avenues for chief marketing officers to improve their MarTech capabilities. Wipro’s Personalized Cross-Channel Campaign solution ensures successful, marketer-ready technology implementation through service design and rapid prototyping. We accelerate the execution process through our Digital Experience Platform (DXP) from reusable components to as-a-service model.
Wipro’s Personalized Cross-Channel Campaign solution enables organizations to dynamically recommend the most relevant offer, content, action plan, and medium to customers.
- Understand unique customer segments through micro-targeting and crafting relevant campaigns for each segment
- Enable marketers to orchestrate a cross-channel approach to provide a consistent brand experience across channels
- Customize a unique journey for each user by deriving insights from engagement data across channels
- Increase marketing program agility through Wipro’s Digital Experience Platform
- Provide consistent brand messaging to customers across digital and physical touchpoints
- Design, manage, and deliver personalized and synchronized multichannel experiences for customers
- Automate the delivery of relevant content and contextualized offers across the customer journey