George leads the e-commerce and optimisation practice for Wipro Digital. In addition to delivering stable and robust platforms, his key role is ensuring the creation of amazing customer experiences. He brings together talented individuals with varying skills sets to collaborate and challenge the conventional.


His passion for e-commerce led him into the optimisation space, always expecting sites to be better and to deliver more. George believes “Digital” should always be constantly improved through data, insight, and adjusted for improvements. This drive for continuous improvement means delivering additional revenue and value to clients.


George enjoys spending time with his wife and two children. He is passionate for martial arts and holds a 5th degree Dan Black belt and also enjoys winter sports. He can be found snowboarding or ice skating from time to time.

Now that you’ve met us, you’re probably wondering what do we do?