As personalized customer engagement becomes the new norm, companies in every industry find themselves needing to deliver experiences that are relevant, timely, and engaging to their customers. Wipro and Aprimo have partnered to help firms accomplish precisely that.
Wipro and Aprimo, a recognized Leader in The Forrester Waves for Digital Asset Management (DAM) and Marketing Resource Management (MRM), help clients streamline their content, operations, and planning to orchestrate exceptional marketing and digital experiences. Aprimo’s DAM and work-management software helps marketing, digital, and customer-experience teams digitally transform their processes to better meet the ever-changing demands of fast-moving markets.
Leveraging these industry-leading DAM and work-management capabilities, clients can plan, create, and synchronize their marketing campaigns effectively in every channel and wherever their customers are.
Wipro and Aprimo empower clients to meet the omni-channel challenges they face by offering:
- Comprehensive support for change management and optimization of Aprimo
- Faster speed to market with agile methods and automated, configured workflows
- Management of the entire content lifecycle, from ideation to distribution
- Confidence that employees, agencies, and local partners only have access to on-brand content via a single source of truth
- Simplification and global visibility into planning and budgeting
- Access to Aprimo’s repository of learning resources to build platform knowledge through trainings and certifications