With companies renewing their focus on customer experience (CX), IDC has issued a new assessment of CX improvement services vendors. Wipro, positioned as a Leader, has the expertise to help enterprises rethink CX for their current customers while ensuring a memorable CX for future products and services. This IDC MarketScape research included analysis of offerings from services providers with customer experience improvement offerings worldwide, including those with broad portfolios and specialty services spanning IDC’s research coverage


One of the Wipro client said, “Their vision is human centric. They listen very well, and they always think about the human. That differentiates them in the way they behave, and the way they design their solutions.”


IDC Research Director Douglas Hayward, the report’s lead author, said “Customer experience is set to be a top strategic business objective for organizations worldwide in 2021, as enterprises and public bodies race to rebuild both economy and society in the era of the post-pandemic ‘new normal’. To succeed in this new world, organizations need far greater empathy and understanding of consumers and citizens than they typically have today, they need better designed products and offerings, and they need better engagement channels. To achieve, these goals, they will increasingly turn to customer experience (CX) partners who deploy a mixture of creativity, innovation and heads-down technology capabilities. Wipro has become one of the leading players in the  CX improvement space through its design-led focus on both client empathy and understanding, and on technology-enabled organizational transformation.”


The IDC MarketScape excerpt is available for download this page.

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