In this day in age, companies with a commitment to design are those that are outpacing the competition. As AI, Big Data, IoT, and other technological advances disrupt all industries, corporate leaders are relying on design to channel user insights and meet ever-evolving consumer needs. Fortune’s 2018 Business by Design List profiles 25 smart companies, ranging from Apple to Zalando, that are turning to design to better connect with their customers.


The feature highlights Wipro Digital’s acquisitions of Designit and Cooper, emphasizing design’s ability to “bring coherence to the chaos of our hyper-connected world” and help companies create smarter, more powerful user experiences. The article, which also includes several marquee acquisitions made by Fortune 500 companies in recent years, can be viewed here.

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