Date: October 20, 2020
Time: 12-2pm EST
With the world turned upside down, marketers are changing customer experiences in real time, and in many cases accelerating the move to digital and other platforms. Join this Adweek event and hear from Wipro, Walgreens and others for insights on what’s working – what’s not – and what’s next.
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Create Immersive Virtual Experiences that Build Brand Love
In the landscape of COVID-19, brands are seeing virtual event attendance skyrocket. Immersive virtual experience has become more normalized for consumers, and with no travel time or cost, it’s more accessible and appealing than ever. How can companies leverage immersive tech and create innovative experiences to build brand connection? Join Annie McKillop, Senior Director of Retail and Experiential Solutions at Wipro Digital as she shares the keys to success in this space.
Walgreens: The Evolution of a Legacy Brand and its Response to Being an Essential Business during the Pandemic
During this COVID-19 pandemic, the needs of consumers and culture are changing at an accelerated pace. Alyssa Raine, Group Vice President, Customer Marketing Platforms, Walgreens, will address how Walgreens is transforming from a legacy brand to a rapidly innovating company focused on taking care of its customers’ and communities’ health and wellbeing. She will give examples of how the company has harnessed data and technology to create a customer and health-focused platform that connects with its customers in meaningful, personal ways.