The Adobe Design Advantage Forum was held at Vinopolis in London on 24th November and showcased the importance of design and content strategy in building compelling customer experiences.


The jam-packed event saw leading brands take the stage including Coca Cola (David Butler, VP of Innovation), Transport for London (Jon Hunter, Head of Design) and The National Theatre (Toby Coffey, Head of Digital Development). They were joined by Wipro Digital’s own George Ioannou.


The day’s presentations and discussions offered an interesting look into how design can create a competitive advantage for brands and, of course, how Adobe helps lead the way.


George along with participants from Adobe, IBM Interactive and Hogarth Limited, took part in a panel discussion on Digital transformation in practice. Enjoy!


To see other talks, visit: to


For more information on how Wipro Digital can help with your digital transformation journey contact us.


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