The evolution of global financial markets presented an opportunity for one of the world’s largest banks to extend its service offerings across key areas of APAC, EMEA and LATAM. The most efficient way to extend its portfolio was by leveraging external merchants and channels to provide consumer banking, cards and loans, payment services, wealth management and investment services across geographies.
Deploying across new channels required the banking leader to migrate its existing framework to a modern, secure and future-proof platform. The new platform also needed to empower the bank to efficiently respond to market dynamics, increase engagement across its customer base, and enhance the banking experience for current and future customers.
Mindful that external merchants use different systems, Wipro Digital and the global banking leader created an Open-API solution for all services within the bank’s diverse portfolio. Global merchants could leverage this platform across multiple channels to allow their customers to access the bank’s full suite of services, offering multiple options to apply for CASA accounts, cards and loans. The framework also allowed customers to make purchases on merchant websites using bank cards, redeem reward points, and use easy payment plans.
The banking leader began collaborating with more markets and merchants across APAC, EMEA and LATAM almost immediately after deploying the new platform. The Open-API solution enabled merchants to integrate with the bank for various financial services, substantially increasing the bank’s customer base and revenue. In EMEA alone, the bank realized a turnover of $2 million in one year through the Open API credit-card solution. Customers have also begun servicing their accounts without visiting a physical bank or logging-on to a website, improving operational efficiencies for all involved. In addition, the platform’s modular ability to reuse various service components has helped the bank reduce overall development costs.