Client background

A leading American multinational corporation and one of the world’s largest oil field service companies with hundreds of subsidiaries, affiliates, branches, brands, and divisions in 70 countries with 55,000+ employees.


Business challenges

  • Modernize the existing legacy content management system (CMS) to achieve high performance.
  • Significantly reduce legacy cycle time of requiring about three months to launch new campaigns while scaling personalization and relevancy to deliver an all-around great user experience.
  • Put in place capabilities to manage digital assets and budget challenges with the goal of migrating to a new system.


Wipro’s solution

  • Provided application support and maintenance to the existing CMS, achieving improved efficiency.
  • Analyzed and documented the legacy CMS for all customizations and customer service.
  • Migrated current CMS to a unified digital marketing platform, Adobe Experience Manager (AEM), and provided application support and maintenance to the new AEM platform.



  • Enabled the business to publish content 40 percent faster and reduced total cost of ownership by about 15 percent.
  • Completed migration with zero implementation and migration cost.
  • Provided a highly resilient and secure system with 99.9 percent uptime.
  • Enabled 97-98 percent automated content migration, 40-50 percent reduction in content validation effort and 20 percent scalability growth.
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