Client background

Leading oil and gas business with more than $230 billion in sales uses advanced technologies and innovative processes to build a sustainable energy future. With interests in more than 20 refineries and operations in more than 70 countries, this energy company produces about three million barrels of oil equivalent per day.

 

Business challenges

  • Transform engagement with business customers who were undergoing a fragmented experience with the existing ecommerce portal and put them “at the heart of everything we do.”
  • Build a platform that enables digital engagement and customer relationship building to replace a transactional order placement platform used by global commercial and retail business customers.
  • Retire an e-commerce portal that was not just expensive to run and maintain, but also looked dated in terms of the content, user interface, and personalization.
  • Create an intuitive digital hub supporting all mobile devices, data analytics with the capability to deliver actionable insights, and single sign-on.

 

Wipro’s solution

  • Using Agile methodology, shape and implement portal solution while supporting business critical applications.
  • Assessed requirements and proposed the toolsets and architecture required to best meet the client’s needs.
  • Integrated Adobe Experience Manager (AEM), SAP Hybris, and an ERP to develop a digital platform that would enable future growth of the global commercial and retail businesses.
  • Used AEM to deploy digital experiences, SAP Hybris for e-commerce functionalities, and a bespoke Java-based application to manage the authentication and profile of each user, elegantly interlaced with the client’s Active Directory. 

 

Benefits

  • A clearly differentiated B2B offering that fully integrates with the company-wide SAP implementation, transforming the way the oi and gas supermajor and their global business customers operate on a daily basis.
  • Critical platform for future growth of the global commercial and retail businesses. 
  • Superior experience as customers can now place orders, review their accounts, interact with service centers, all through one system that is a true one-stop-shop for ordering large quantities of fuel and lubricants.
  • Digital transformation poised to deliver more than $340 million annually in cost savings by 2021. Cost centers and their estimated savings include:
    • Operating expenditures: $27.1 million     
    • Sales time liberation: $5.1 million
    • Customer service center and sales: $6.4 million 
    • Marketing: $7.4 million  
    • Decommissioning of legacy systems: $8.2 million 
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