Delivering an Exceptional Mortgage Customer Experience for Allied Irish Bank


A great mortgage customer experience is hugely important for Allied Irish Bank (AIB). Yet in the first half of 2016, AIB experienced a drop in its Net Promoter Score. The bank hired Wipro Digital to design and deliver a new, exceptional mortgage customer experience, starting from the customer’s perspective. The results to date have been received favourably and the programme has set a new standard within the bank.

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