Designit imparts life skills, which are at the intersection of sports, technology and design
LONDON and LOS ANGELES, July 26, 2016 /PRNewswire/ — Chelsea Football Club, Wipro Digital, the digital business unit of Wipro Ltd (NYSE: WIT), and Designit, a global strategic design firm and part of Wipro Digital, recently hosted a Digital inspiration camp for 30 underserved teenagers from the Boys and Girls Club of Greater Oxnard and Port Hueneme in Los Angeles Area and Ventura County.
We were very excited to bring this opportunity to the kids and the community to share how design and technology play a role in sports, and how it affects what Chelsea does on and off the field,” said Ian Woodroffe, Chelsea Head of International Development.
The half-day event included soccer clinics led by Chelsea FC coaches and guided workshops on design and critical thinking led by Designit leaders. The workshop, titled “The Future of Sport and Training” consisted of an interactive session on the current state, trends and future of sports technology. Participants were guided through a service design process and creative facilitation process, during which they brainstormed and presented ideas and possible solutions that are at the intersection of technology and sports.
“The kids are learning life skills around collaboration, how to think critically, and how to present their findings to their peers,” said Omar Zapata, Director of Program Services for Boys & Girls Clubs of Greater Oxnard and Port Hueneme. “These are important takeaways that will help them succeed in all aspects of their life – whether as an entrepreneur pitching to a venture capitalist or a CEO drawing from other disciplines to come up with new ideas. This is also a huge soccer community and we’re incredibly honored to have Chelsea FC here to provide some world-class coaching to our kids.”
“Wipro Digital, Designit and Chelsea Football Club are proud to have teamed up to create this impactful experience for the kids of the local Boys and Girls Clubs, and to share our expertise in the intersection of design, technology and sports. We are 100% committed to imparting the right skills, particularly in design and technology to the kids,” said Humberto Matas, Global Managing Director, Designit.
About Chelsea Football Club
Chelsea Football Club is one of the world’s top football clubs. Chelsea were UEFA Champions League winners in 2012, following that success by lifting the UEFA Europa League trophy in 2013. Founded in 1905, Chelsea is London’s most central football club, based at the iconic 42,000-capacity Stamford Bridge stadium.
Nicknamed ‘The Blues’, Chelsea are four-time English Premier League champions and have also lifted the FA Cup seven times, the Football League Cup five times, the UEFA Cup Winners’ Cup twice, the UEFA Super Cup once and the Football League Championship once, in 1955. The Europa League triumph saw Chelsea become the first English club to win all three major UEFA competitions, and the first club ever to hold both the Champions League and Europa League at the same time.
In addition to possessing some of the world’s most recognisable players and Coach Antonio Conte, Chelsea has also invested in its future with a state-of-the-art Academy and training centre in Cobham, Surrey. Since its opening in 2007, the club has lifted the FA Youth Cup trophy five times and the UEFA Youth League twice. The Chelsea Ladies team also won the FA Women’s Super League and FA Women’s Cup double in 2015.
Additionally, the Chelsea Foundation boasts one of the most extensive community initiatives in sport, working in 30 countries around the world, helping improve the lives of more than 900,000 children and young people each year.
About Wipro Limited
Wipro Limited (NYSE: WIT, BSE: 507685, NSE: WIPRO) is a leading information technology, consulting and business process services company that delivers solutions to enable its clients do business better. Wipro delivers winning business outcomes through its deep industry experience and a 360 degree view of “Business through Technology.” By combining digital strategy, customer centric design, advanced analytics and product engineering approach, Wipro helps its clients create successful and adaptive businesses. A company recognized globally for its comprehensive portfolio of services, strong commitment to sustainability and good corporate citizenship, Wipro has a dedicated workforce of over 170,000, serving clients across 6 continents. For more information, please visit www.wipro.com
Wipro Digital, the digital business unit of Wipro, collaborates and iterates with clients to deliver customer-centered digital transformation. Working at the intersection of strategy, design and technology, Wipro Digital derives insight, shapes interaction, drives integration and unlocks innovation for clients. Learn more at www.wiprodigital.com or @wiprodigital.
Designit is a global strategic design firm, helping businesses and institutions tap into the opportunities in the digital age by turning technology into meaningful experiences. With an international team of 400+ designers, strategists, and technologists across 12 offices, Designit uses a Strategic Design Process to design unified product-service experiences that bring end-user value, business value and business transformation. It combines strategy, technology and design to drive growth and change across industries. Its vision is a human-shaped world. Now part of Wipro Limited, learn more at www.designit.com or @designit.
About Boys & Girls Clubs of Greater Oxnard and Port Hueneme
The Boys & Girls Club has served the youth of Oxnard and Port Hueneme for over 60 years. With three full-service clubs and 18 school program sites, the organization is one of the largest of its kind in California. The Club provides programs for more than 9,200 youth and teens in three priority outcome areas: Academic Success, Good Character and Citizenship, and Healthy Lifestyles. For more information please visit www.BGCOP.org.
Ruder Finn on behalf of Wipro Digital
Phone: 1 (770) 853-7116
Boys & Girls Clubs of Greater Oxnard and Port Hueneme
805.815.4959 ext. 203
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