Co-creation is hot stuff. But what’s the value of co-creation strategies for today’s organisations? How will they change the way we develop products and services? We invited Alexander Schlaubitz (Lufthansa), Sebastian Hofelich (DriveNow) and Munich’s design community to explore this and more.
Co-creation, crowdsourcing, open innovation. At Designit these collaborative tools are at the heart of what we do. We see that structured collaboration, with both users and internal stakeholders, isn’t about technology. It’s about a mentality shift, allowing people to have a real voice and say.
Co-creation is hot, that’s pretty clear. Design sprints, for example, are the new normal to come up with innovative services. But what’s the value of co-creation strategies for today’s organisations? How will they change the way we develop products and services?
We invited the vibrant Munich design community to explore these questions and more together with us at our latest Designit Open Inspiration event: ‘Co-creation – What the F***?!’
Our guests, Sebastian Hofelich (CEO, DriveNow) and Alexander Schlaubitz (VP Marketing and Digital Innovation Lead, Lufthansa), shared their thoughts on the topic. It became pretty clear that it’s no longer possible to create new products and services without involving users, or even other departments or teams within the organisation. With their insights from the aviation and automotive industries, Alexander and Sebastian shared their take on co-creation.
So what were our key takeaways from the evening?
- Without question, digital transformation is disrupting the known economy. It’s not only changing how people interact with others, but also how new products and services are developed.
- Shifting from expert-centric development to human-centric also means a shift to a cross-disciplinary way of working. And that means breaking up the silos within companies.
- To focus on human-centric design, it’s absolutely necessary not to differentiate between business roles, status or even customers or employees.
- Co-creation is becoming the standard for defining, creating and developing new products and services.
- To really embrace co-creation, most known processes need to be urgently ‘reset’. Co-creation needs new, open rules for active participation, while still needing clear commitment and ownership.
- The impact of co-creation strategies will radically change all companies over the next decade.
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